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Prowly is now the Semrush AI PR Toolkit

Your trusted PR platform, reimagined as part of Semrush. Powered by AI and built to grow your media presence and AI visibility — with everything you need, from research to impact tracking.

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AI-enhanced PR that drives real results

AI-Cited Media Database

Reach the media that shape LLM responses

  • Identify top AI-cited media outlets in your industry
  • Get a list of journalist profiles tailored to your message
  • Build targeted media lists with audience and traffic data
  • Use AI search, keywords, and filters to explore further
Explore Media Database
Email Outreach and Analytics

Send media pitches that get engagement

  • Let AI draft emails and press releases in seconds
  • Email journalists and track engagement
  • Schedule follow-ups based on recipient behavior
  • Automatically track which pitches earned media mentions
Send Media Pitch
Media Monitoring

Track and measure your media visibility

  • Monitor online news, blogs, and forums
  • Automatically filter out irrelevant and duplicate mentions
  • Get real-time media updates with AI summaries
  • Track which demographics saw your media coverage
Try Media Monitoring
Strategic Intelligence & Benchmarking

Uncover media opportunities and outperform competitors

  • Get an AI-generated report of PR gaps and opportunities, so you can pitch on topics nobody has covered yet
  • Track your competitors’ media presence and see where they get coverage
  • Benchmark your share of voice, sentiment, and reach against your competitors
  • Monitor the impact of campaign performance, tracking, and competitive intel in a single dashboard
Monitor Competitors

10M marketers already use Semrush

AmazonTikTokShopifyGrammarlyMicrosoftAirbnbNetflix

Frequently Asked Questions