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Prowly is now the Semrush AI PR Toolkit
Your trusted PR platform, reimagined as part of Semrush. Powered by AI and built to grow your media presence and AI visibility — with everything you need, from research to impact tracking.
Sign up to AI PR ToolkitAI-enhanced PR that drives real results
AI-Cited Media Database
Reach the media that shape LLM responses
- Identify top AI-cited media outlets in your industry
- Get a list of journalist profiles tailored to your message
- Build targeted media lists with audience and traffic data
- Use AI search, keywords, and filters to explore further

Email Outreach and Analytics
Send media pitches that get engagement
- Let AI draft emails and press releases in seconds
- Email journalists and track engagement
- Schedule follow-ups based on recipient behavior
- Automatically track which pitches earned media mentions

Media Monitoring
Track and measure your media visibility
- Monitor online news, blogs, and forums
- Automatically filter out irrelevant and duplicate mentions
- Get real-time media updates with AI summaries
- Track which demographics saw your media coverage

Strategic Intelligence & Benchmarking
Uncover media opportunities and outperform competitors
- Get an AI-generated report of PR gaps and opportunities, so you can pitch on topics nobody has covered yet
- Track your competitors’ media presence and see where they get coverage
- Benchmark your share of voice, sentiment, and reach against your competitors
- Monitor the impact of campaign performance, tracking, and competitive intel in a single dashboard

10M marketers already use Semrush