What the 2026 World Cup Revealed About Brand Marketing
Clutch surveyed consumers on 2026 World Cup advertising. See why Adidas won every measure, and what made ads stick with consumers.
Brand Identity Trends
New Brand Identity Trends
Beyond the Mic: The Influence of Podcasts
New Clutch data reveals how podcasts shape brand trust and purchase decisions – and why listeners still want a human behind the mic.
How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Holiday Hangover: Are Consumers Losing Trust in Brands?
Consumers are shopping online more than ever, but trust in how brands handle data is fragile. Explore key findings on privacy, personalization, and...
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Creating in the Attention Economy: You Have 30 Seconds or Go Bust
Clutch survey data reveals how short-form videos dominate the attention economy. Discover data-backed insights on viewer habits, platform preferences, and...
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
Is Brand Loyalty Dead? Just Be Transparent
Is brand loyalty dead? No, but businesses need to be transparent, authentic, and consistent to keep it.
Navigating Ads in an Era of Growing Ad Blocker Use
Facing digital advertising challenges from ad blockers? Get a practical playbook for value-led content, smarter targeting, and better experiences that convert.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
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7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
How To Start a Podcast on YouTube: A Brand's Playbook
YouTube just overtook Spotify as the top podcast platform. Here's how to start a video podcast the right way, from setup to SEO.
How Podcast Recommendations Drive Purchase Decisions
New Clutch data shows how podcasts influence purchase decisions. Forty-two percent of consumers have bought on a host's recommendation. Here's why it works.
Video Podcast vs. Audio-Only: Which Format Should Your Brand Choose?
Video podcast vs. audio podcast: new Clutch data shows 39% of listeners use both. Here's how brands should decide which format to lead with.
How to Start a Branded Podcast: A Guide for Brands
Learn how to start a branded podcast, from goals to production — with new Clutch data on why brands don't need a famous host to win listeners.
Should Brands Disclose AI Use? What Consumers Actually Reward
AI disclosure can chill a brand's reception or build trust. See what 408 consumers reward—and when disclosing AI use in your marketing actually helps.