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Techtonic Marketing

Techtonic Marketing

Visibility that moves
4.6

Kalamazoo, Michigan, United States

1-9

2018

Open agency’s LinkedIn

Welcome to Techtonic Marketing. We help businesses grow by making sure they are visible, credible, and competitive everywhere people search, research, and make decisions.

Marketing has changed fast. Search is no longer just Google rankings, ads are more complex, and AI now plays a role in how brands are discovered and recommended. Without a focused strategy, businesses often deal with inconsistent messaging, wasted ad spend, poor local visibility, and missed opportunities that quietly add up over time.

That is where we come in.

At Techtonic, we specialize in modern visibility. Not just traffic, but qualified attention that turns into calls, leads, and revenue. Our work is built around performance and long-term authority.

Our core services include:

Advanced local and national SEO, including what we call search everywhere optimization. This goes beyond traditional rankings to help your brand show up in map results, featured answers, and AI-powered search experiences.

AI Visibility optimization, where we structure your website, content, and data so your business is understood, trusted, and surfaced by AI platforms like ChatGPT, Google’s AI Overviews, and other emerging discovery tools.

Paid media and lead generation, including Google Ads, geofencing, retargeting, and campaign strategy designed to convert, not just drive clicks.

Out-of-home and OTT advertising, such as billboards and streaming placements, to reinforce your brand in the real world and support digital performance.

Website design, development, and conversion optimization to ensure your site reflects the quality of your business and supports both SEO and AI discovery.

We understand budgets matter. That is why our solutions are scalable and focused on measurable outcomes. Many of our clients see traction quickly, including improved map pack rankings, increased phone calls, stronger organic traffic, and broader visibility across both digital and physical channels.

Our process is straightforward and efficient. We start with a discovery questionnaire and strategy session, then build a clear plan aligned with your goals. From there, we execute, track performance, and adapt as needed while keeping communication simple and transparent.

Whether you are a local business looking to dominate your market or a growing brand ready to scale, we help you move forward with clarity, confidence, and momentum.

Client business size
Budget per project
$1,000 - 2,500
Project duration
  • Starting from 1-3 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

To double sales in 4 years 10 months

Solution

We implemented a top-to-bottom digital marketing strategy which was optimized, accelerated, and measured then monitored on SEMRUSH with montly reporting and quarterly strategy adjustments.

Result

The business survived and surpassed over ten new competitors over three years and double a year and 10 months ahead of schedule.

Challenge

Tom Zibkowksi Realtor is a successful realty office in the metro Detroit area. He was looking for presence on two major freeways near his office.

Solution

Techtonic implemented a digital billboard plan where Zibkowski could rotate between the two free ways every week to maximize budget and distribution locally. We bid on unsold space and overdelivered by 30,000 impressions per 4 weeks.

Result

The result? Searches for “Tom Zibkowski” surged by 72% over the course of a year — proof that well-placed, targeted visibility can create measurable brand awareness.

Challenge

The Auto-Praise owner was handling SEO himself and looking for coaching. There was a lot of competition for appraisals service in his area and they wanted to get ahead in ranking. He hired Techtonic for a one-hour call each month to get help with rankings for vehicle appraisal related keywords. After several months, the owner turned the job over to Techtonic completely.

Solution

Techtonic made a project in SEMrush with a top-10 seed keyword list. Techtonic used a focused strategy including updating each page to rank for different keywords. We optimized titles, meta descriptions, alt text, assisted with blog posts, review generation, added and added schema.

Result

Auto-Praise now dominates their local area with the following keyword rankings: car appraisal near me position 1, classic car appraisal insurance position 1, classic car appraisal service, 1, car appraisal 4 (very competitive search phrase) and best diminished value company 5.

Our clients
Kalamazoo, Michigan, United States agency Techtonic Marketing helped michiganappealsattorney.com grow their business with SEO and digital marketing
Kalamazoo, Michigan, United States agency Techtonic Marketing helped Tom Zibkowski Realtor grow their business with SEO and digital marketing
Kalamazoo, Michigan, United States agency Techtonic Marketing helped Auto-Praise grow their business with SEO and digital marketing
Kalamazoo, Michigan, United States agency Techtonic Marketing helped The Refinery grow their business with SEO and digital marketing
Kalamazoo, Michigan, United States agency Techtonic Marketing helped The Power Barn grow their business with SEO and digital marketing
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Daryl Zelinski
on

Owner

https://auto-praise.com/

Automotive

$1,000 - 2,500

1-3 months

Jun 27, 2025

Detailed, professional and very effective!

Working with Techtonic Marketing has been an absolute game-changer for my business, and I can't recommend them highly enough. I had the pleasure of working directly with Jacob, who is a true master of his craft. His knowledge and skill in the ever-changing world of SEO are simply unparalleled. From our very first conversation, it was clear he wasn't offering a generic, one-size-fits-all solution. He took a significant amount of time to dive deep into my business model, understanding our unique challenges, target audience, and precise objectives. This personalized approach made all the difference. Jacob's communication is another area where he truly shines. He was always incredibly responsive, providing clear, thorough, and insightful updates every step of the way. I never felt left in the dark or confused about the process. Thanks to his strategic and expertly-executed efforts, my company has soared to the top of the search results for our most important keywords. Highly recommended!!

Quality of the results
Communication
On-time delivery
Budget accuracy

Project description by the agency

Challenge

Improve online visibility and search rankings in a highly competitive auto appraisal market in South Florida.

Solution

Delivered comprehensive SEO support, including on-page optimization (titles, meta descriptions, H1s), strategic content, keyword research, local SEO, Google Business Profile setup, and listing management.

Result

In six months, visibility improved by 14% and average position increased by 17.3 places. Key terms saw gains of 100+ positions; for example, “Classic Car Appraisal” rose from #98 to a top-10 ranking. Increased local presence and overall keyword authority.

Services

Backlink Management, Link Building, Local SEO
Rob Ernsberger
on
May 21, 2026

We have been using Techtonic Marketing to help improve the SEO and online presence of our website, and the experience has been outstanding. Jake consistently goes above and beyond to ensure our website remains competitive, relevant, and successful in an ever-changing online market. What I appreciate most is the level of care, communication, and attention to detail that goes into the work. SEO can often feel overwhelming and difficult to navigate, but Jake does an excellent job explaining strategies, identifying opportunities for improvement, and implementing changes that genuinely make a difference. It is clear that he not only understands SEO, but also understands how to help a business grow long term rather than just focusing on short-term results. As a business owner, it is extremely valuable to work with someone who is proactive, reliable, and invested in your success. Jake is always willing to help, answer questions, and offer guidance beyond what would normally be expected. His dedication, professionalism, and knowledge have made a noticeable impact on our website and overall online visibility. I would highly recommend Techtonic Marketing to anyone looking for a trustworthy and highly skilled SEO company that truly cares about the businesses they work with.

Peter Campbell
on
Apr 2, 2026

Working with Techtonic Marketing has been an absolute game changer for us. Jake, the owner, didn’t just build us a website—he built a platform that actually works. From seamless Stripe integration for our student sponsorship program to clean, compelling design that reflects our mission, every detail was handled with excellence. The branding is sharp, cohesive, and professional. The functionality is smooth and intuitive. And most importantly—it converts. We’re now able to connect donors directly to real impact in a way that simply wasn’t possible before. Jake is incredibly responsive, easy to work with, and clearly cares about delivering real value—not just a finished product. On top of that, his pricing is more than fair for the level of quality and attention he brings. If you’re looking for someone who understands both the technical side AND the bigger vision of what you’re building, Techtonic Marketing is it. Highly recommend.

Jon Dehaan
on
Jun 17, 2026

Jake has done an amazing job with the SEO and AI visibility for my business. His work has lead to a dramatic increase in traffic to our website and and a result, and a substantial increase in new clients. J.D.

Patrick O'Brien
on
Nov 19, 2025

Jake and his team have done an amazing job with the website and marketing. We have seen a dramatic increase in our business since having Jake help us. I highly recommend Techtonic Marketing!!!

Markus Jeromin
on
Apr 15, 2026

Jacob built us a website. Absolutely stellar work at a great value. Great attention to detail and craftsmanship, beautiful design, great functionality. I can't say enough good. TY Jake and team!!!

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