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Rankings.io

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Own Legal Search. Win the Best Cases.

Rankings.io is a legal SEO agency focused on helping U.S. law firms rank for high-value case types such as personal injury, motor vehicle accidents, catastrophic injury, and wrongful death through SEO and AI optimization.

Impact at a Glance

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    50 - 249
  • Locations
    Marion, IL
  • Year founded
    Founded 2013
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Chris Dreyer
CEO & Founder About the Team

1 Language that we service

  • English

4 Timezones that we service

CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
MST
Mountain Standard Time (MST)
PST
Pacific Standard Time (PST)

1 Locations

  • Marion , IL

Service Lines
Search Engine Optimization
70%
Advertising
10%
Pay Per Click
10%
Social Media Marketing
10%
Select Focus Area
Advertising Focus
Connected TV advertising
25%
Other advertising
25%
Over The Top (OTT) Advertising
25%
Programmatic advertising
25%
Platform SEO Focus
WordPress SEO
80%
YouTube SEO
20%
SEO Focus
Content development
20%
Link earning & development
20%
Local search
20%
Technical SEO
20%
Generative Engine Optimization
10%
On site optimization
10%
PPC Focus
Google Adwords
90%
YouTube Advertising
10%
Social Media Focus
Facebook Advertising
20%
Instagram Advertising
20%
LinkedIn Advertising
20%
Reddit Advertising
20%
Tik Tok Advertising
20%
Industries
Legal
100%
Clients
Midmarket ($10M - $1B)
80%
Small Business (<$10M)
20%
Certified in:
Search Engine Optimization Advertising Pay Per Click Google Adwords WordPress SEO Content development Local search Generative Engine Optimization On site optimization

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $150 - $199 /hr
Rating for cost 4.8 /5

What Clients Have Said

Rankings.io offers competitive pricing with a strong value for cost, consistently delivering quality SEO and marketing services across various client sizes. Clients highlight timely project management, responsive communication, and significant improvements in online visibility and lead generation, indicating a solid return on investment.

This summary is based on verified Clutch reviews.

Most Common Project Size

Confidential based on 0 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Rankings.io Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.8
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Timely Delivery and Project Management

    Clients appreciate Rankings.io's ability to deliver projects on time and manage them effectively. Their project management skills are often highlighted as a key factor in the smooth execution of SEO strategies.

  • Expertise in Legal Industry SEO

    Rankings.io's specialization in SEO for the legal industry is a significant advantage. Their understanding of legal market dynamics and tailored strategies for law firms contribute to their clients' success and satisfaction.

  • Notable Increase in Leads and Conversions

    Many clients report a substantial increase in leads and conversions as a result of Rankings.io's SEO efforts. This outcome is a testament to the effectiveness of their strategies and execution.

  • Significant SEO Improvements for Law Firms

    Rankings.io has repeatedly demonstrated expertise in improving SEO performance for law firms, with clients often achieving first-page Google rankings and significant increases in organic traffic and leads. Their specialized knowledge in legal SEO is a key strength.

  • Dedicated Customer Service and Support

    Rankings.io is noted for its exceptional customer service, with clients feeling valued and supported. Account managers like Harrison, Brandon Hill, and others receive specific commendations for their commitment to client success and proactive support.

  • Room for Improvement in PPC Management

    While Rankings.io excels in SEO, some clients noted that their PPC management could be improved. Adjustments in strategy and execution could enhance this aspect of their service offering.

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Our Story

Rankings.io is a 160+ person, full‑time team dedicated to helping law firms dominate search. Founded in 2013, we built and refined our playbook in the most competitive niche: personal injury. Now we apply that same winning system to all practice areas. An 8x Inc. 5000 honoree, our specialists in SEO, content, links, and local search focus on one thing: more qualified cases for your firm. 

Meet the Team

Chris Dreyer

Chris DreyerCEO & Founder

CEO & Founder of Rankings.io, leading a 180+ person team helping elite law firms dominate Google. 10+ years, hundreds of clients, Inc. 5000 8x winner. Host of Personal Injury Mastermind podcast and author of "Niching Up."

Steven Willi

Steven WilliPresident

President of Rankings.io with 18 years of digital marketing experience, including 12 years in legal marketing. Has been with the company since day one, helping build and scale the agency while driving long-term strategy, operations, and performance.

Sonya Palmer

Sonya PalmerCOO

COO of Rankings.io, overseeing all delivery operations and driving operational excellence across the agency. A 10-year company veteran with 15 years of digital marketing experience.

Zach Ramey

Zach RameyCRO

CRO at Rankings.io, leading Sales & Marketing with a passion for ensuring elite law firms consistently receive high-value cases.

Aaron Jacobstein

Aaron JacobsteinChief Financial Officer

Chief Financial Officer for Rankings.io. Has over 20 years of professional finance experience and over 15 in leadership roles of finance teams in marketing, insurance and real estate.

Britt Wilson

Britt WilsonSVP, Accounts

SVP of Accounts, has spent 5+ years with the org and leads the Account Management team focused on client success, strategic partnership, and campaign performance across every stage.

Shawn Denney

Shawn DenneyVP of Digital

VP of Digital at Rankings.io, leading digital marketing fulfillment across SEO, content, paid media, and web operations. 15+ years of experience building and scaling high-performing marketing teams.

Cole Castleberry

Cole CastleberrySVP of Sales

SVP of Sales at Rankings.io, leading a 20-person sales organization helping Law firms scale their case volume. 12 years of sales experience, with a proven track record of driving revenue growth & building high-performing teams.

Matt Martin

Matt MartinChief of Staff

Chief of Staff at Rankings.io, providing support for and assistance to the CEO & Founder in all areas of the company.

What Sets Us Apart

Personal Injury Marketing Specialization

Hyper-specialized focus on the specific needs and competitive landscape of PI law.

Proactive Client Service

We put the client first with relentless, clear communication and high-precision advocacy.

Proof Over Promises

We don’t sell dreams, we show data. Rankings.io is built on proof over promises: transparent reporting, case studies in brutal PI markets, and decade-tested SEO systems that consistently turn rankings into real signed cases for law firms.

Quick Facts

100 Verified Clutch Clients

13 years in business

Team Breakdown

SEO (60)
Account Management (Client Service) (20)
Paid Digital (14)
Design & Development (18)

Tools and Technology

Slack
Zoom
Notion
Google Drive
Loom
Google Docs
Google Sheets
ClickUp

Commonly Asked Questions

We work with law firms that are serious about outcomes, so we measure success the same way you do: signed cases and profitable growth, not vanity metrics. Every engagement starts with clarity. We document your business goals by practice area and market: target case types, ideal geographies, revenue goals, and acceptable cost per signed case. From there, we define success across three layers: 1) Business outcomes This is the scoreboard that matters most. We track: - Signed cases and revenue attributable to organic and local search - Cost per signed case and marketing ROI - Intake performance (how many qualified calls and forms turn into clients) We integrate call tracking, form tracking, and CRM / intake data wherever possible so we’re not guessing which channels actually produce file‑opening opportunities. 2) Pipeline and demand Before the case is signed, we track: - Qualified calls and form fills - Booked consultations - Lead quality by market and practice area If volume or quality dip, we see it early and adjust the strategy, not six months later when revenue is already affected. 3) SEO performance indicators These are the levers we pull to create those business results: - Rankings for high‑intent keywords in your core markets - Local pack visibility and map share of local voice (SoLV) - Organic traffic and impressions from “money” pages - Authoritative backlink growth and technical site health We report against all three layers in plain English. You’ll see exactly what we did, what moved, and how it ties back to signed cases and revenue. Regular strategy calls, shared dashboards, and clear quarterly targets keep everyone aligned. At the end of the day, we measure our success by one simple question: if you turned off every other marketing channel, would you still have a predictable flow of profitable cases from search? If the honest answer over time is “yes,” then the engagement is a success.

Our onboarding process is designed to do one thing quickly: align our team with your firm’s goals so we can start driving qualified cases, not just traffic. It starts before you sign. In the sales process, we gather key details about your markets, practice areas, current intake capacity, and business goals. That way, when you become a client, we’re not “starting from scratch” on day one. Once you’re onboard, you’ll move through a structured, step‑by‑step process: 1) Welcome & intake You receive a welcome packet, a clear timeline of the first 90 days, and a list of what we need from you (logins, brand assets, key differentiators, intake details). We schedule your kickoff call within a few business days to keep momentum high. 2) Strategy & kickoff call On the kickoff, you’ll meet your core team: account manager, SEO strategist, content / local specialists as needed. Together we clarify your priorities: target case types, geographies, competitors, and how you define success. We review your current site, rankings, and intake performance, then align on a phased plan with clear milestones. 3) Technical & content setup Behind the scenes, our team audits and configures your analytics, tracking, and call reporting, fixes critical technical SEO issues, and maps out content and local optimization priorities. You’ll know exactly what’s being worked on and why, through a shared roadmap. 4) Implementation & early wins In the first 60–90 days, our focus is on high‑impact actions: improving your most important pages, strengthening your local presence, and building the foundation for long‑term rankings. We provide regular updates so you can see work in progress, early movement in rankings, and improvements in lead quality and volume. 5) Reporting & ongoing communication From the start, you get a consistent reporting cadence and a single point of contact who knows your goals.

We’re selective because results suffer when we’re not. Right now, our team is most interested in working with growth‑minded law firms that want to turn search into a primary engine for high‑value cases, not just “more traffic.” Ideal projects for us look like this: - Established firms ready to scale You’ve already proven you can sign and service cases profitably and now want to dominate your markets, expand into new geographies, or take share from entrenched competitors. - High‑intent, competitive practice areas We’re especially interested in personal injury, mass tort, employment, family, criminal defense, and other practice areas where organic and local visibility directly translate into meaningful case value. - Multi‑location and market expansion Firms expanding into new cities or states, consolidating under a unified brand, or looking to build a true regional or national footprint via SEO and local search. - Serious about measurement and intake You care about tracking signed cases back to channel, improving intake close rates, and making decisions off data, not gut feel. You’re open to integrating call tracking, form tracking, and CRM / intake data so we can optimize for revenue, not just rankings. - Long‑term search dominance, not “quick hacks” You want a durable asset: content, links, technical strength, and brand authority that compound over years. You’re not looking for the cheapest vendor or a 90‑day miracle; you want a specialized partner. We’re at our best when we’re treated as a strategic growth partner with clear revenue and case targets, the ability to test and iterate, and direct access to decision‑makers. If your firm is serious about owning your market in search and has the ambition to match, that’s the type of project we want on our board right now.

We work best when we feel like an extension of your firm, not a distant vendor. That means structured communication, clear ownership, and data-driven conversations instead of guesswork. Every client gets a dedicated account manager who serves as your primary point of contact, backed by a pod of SEO, content, local, and analytics specialists. Day to day, most collaboration happens through email and scheduled Zoom calls, with optional Slackchannels for firms that prefer real‑time communication. Early in the engagement, we agree on a communication plan: who is involved on your side, preferred channels, and the cadence that fits your team. For most firms, that looks like: - Weekly or biweekly working calls focused on current initiatives, open tasks, and immediate opportunities in your market. - Monthly performance reviews that walk through rankings, traffic, calls, form fills, and signed cases tied back to SEO and local search. - Quarterly strategy sessions to revisit goals, evaluate what’s working, and plan market expansion or new practice area growth. We share work in progress for your review, key pages, content outlines, and major site changes...and consolidate feedback so your attorneys don’t get buried in marketing details. Our reporting is transparent and jargon‑free: dashboards and summary emails that answer the questions, “What did you do? What changed? How does this impact case volume and revenue?” We know your time is scarce and court calendars don’t move for marketing meetings. So we keep collaboration efficient: clear agendas, materials sent in advance when possible, and follow‑up notes with decisions and next steps. When something urgent happens, a major ranking shift, a competitor’s move, or a technical issue, we reach out proactively rather than waiting for the next scheduled call.

Speed is a core value at Rankings.io. To us, that means fast, focused execution with clear expectations, not rushed work or vague timelines. Once you sign, we typically schedule your kickoff within a few business days. In the first 7–10 days, we secure access, configure tracking, and knock out critical technical checks so we can start making meaningful improvements quickly instead of “planning” for a month. From there, our team follows a defined 90‑day launch plan. In the first 30 days, we prioritize high‑impact actions: fixing key technical issues, optimizing your most important practice and location pages, and tightening your Google Business Profiles. You’ll see work shipping in small, frequent batches so momentum is visible right away. Ongoing, we operate on a set production calendar agreed with you up front. Content, local optimizations, and link outreach are scheduled and delivered on a predictable cadence, so you know what’s coming each week and month. Routine updates and minor site changes are typically turned around within a few business days, and urgent issues are escalated the same day whenever possible. Communication is built around that speed. You get a single point of contact, regular check‑ins, and clear status updates so you’re never guessing where things stand or what’s next. SEO is a long game, especially in competitive legal markets, but time to implementation is 100 percent in our control. Our promise is simple: we move fast on the work, keep you in the loop, and use speed as a lever to get you compounding results sooner.

Premier Verified means Clutch independently confirmed Rankings.io is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 102 verified client reviews averaging 4.9 stars.

Learn More
Verified Client Reviews
102
Overall Review Rating
4.9
Source
Clutch
Last Updated
July 21, 2026

Business Entity

Business Entity Name Rankings.io, LLC
Source Illinois Secretary of State
Jurisdiction of Formation Illinois
Date of Formation February 5, 2013
Status Active
Last Updated December 2, 2022
ID 04254309

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated December 2, 2022
Learn More About The Clutch Verification Process

Locations (1)

2008 W. Main St., Suite C Marion, IL, United States 62959

31 - 40

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