MONSOON

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing & E-commerce of Rubio Monocoat

Describe what your company does in a single sentence.

Rubio Monocoat specializes in high-quality, environmentally friendly wood protection products that color and protect wood in a single layer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Grow our online sales in Germany & Austria
• Increase Brand Awareness in Germany & Austria

SOLUTION

How did you find MONSOON?

Online Search

Why did you select MONSOON over others?

In take conversation

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON acted as a performance-driven advertising agency, focused on growing online sales in the German and Austrian markets. By combining data-driven strategies with localized creative execution, MONSOON significantly contributed to the growth of webshop traffic, conversions, and revenue.
Prioritized channels and formats with the strongest direct response performance.
Defined clear sales-focused KPIs (ROAS, CPA, conversion rate) to guide all decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with MONSOON led to tangible growth in our digital performance across the German and Austrian markets. As a performance agency, MONSOON helped us not only grow webshop sales, but also build a more data-driven, test-and-learn approach to advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with MONSOON was a positive and collaborative experience. Throughout the project, we established a good mutual understanding, which allowed for smooth communication and clear alignment on goals and expectations.

What was your primary form of communication with MONSOON?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most in our collaboration with MONSOON was their strategic creativity in media targeting and campaign structuring. Unlike other agencies we’ve worked with, MONSOON consistently brought fresh perspectives and alternative approaches to reaching our target audience.

Are there any areas for improvement or something MONSOON could have done differently?

No.