Abbott Animation

BACKGROUND

Introduce your business and what you do there.

I’m a partner and CMO at ASK Consulting Group, LLC, a business advisory services company. We help startups and growth companies develop business, marketing, and sales strategies to secure funding and achieve revenue goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Abbott Animation?

Our clients require a range of production work, from training videos to explainer videos for complex SaaS products that easily and quickly provide the necessary understanding for investors and prospective clients.

SOLUTION

What was the scope of their involvement?

Abbott Animation provided turnkey solutions, from identifying and securing highly specialized talent to video production, including shooting and postproduction. Most recently, they completed a series of introductory and training videos for a sports performance platform.

What is the team composition?

We worked with 2–5 teammates from Abbott Animation.

How did you come to work with Abbott Animation?

I’ve been working with Don (President) on and off for 20+ years. He led production for me when I was in advertising from 2002–2006.

How much have you invested with them?

We spent around $10,000–$50,000.

What is the status of this engagement?

We worked together from April 2022–January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Abbott Animation delivered results we could directly measure. Video engagement on our social channels increased by over 50% compared to our previous content. The explainer video they produced increased top-of-funnel conversion by more than 30%, something our sales team noticed immediately.We also saw a significant decrease in the time it took investors to either move forward or pass. Regardless of which way they went, having a successful explainer video allowed us to quickly communicate the platform's value and focus on explaining the market and the deal rather than the product.

How did Abbott Animation perform from a project management standpoint?

They always delivered on time. Any delays we experienced were always the result of our internal process rather than theirs. Their timelines were rock solid. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

First and foremost, their organization and structure are the reasons I’ve gone back to Abbott repeatedly across companies and industries for 20 years. While they’re very innovative in their creative approach, they understand the importance and impact of how they work and what they deliver on a business holistically.

Are there any areas they could improve?

I’ve always been very happy with their process, team, and end product.