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Athens, Athens, Attica, Greece
1-9
2019
Welcome to Outperform, where we speak the language of data and our mission is your growth. As a performance marketing agency, we specialize in helping e-commerce businesses achieve their goals through innovative frameworks, constant testing, and measurable results. Let's collaborate and take your business to the next level.
Outperform is an elite performance agency for high-growth e-commerce brands. As a Google Premier Partner and Meta Disruptor, we manage $150M+ in annual spend for a curated roster of enterprise-level clients. We go beyond the click, aligning media strategy with your P&L to ensure profitable scaling. We are built for brands with the infrastructure to scale to 9-digits. Discover how we drive 360-degree growth at outperformagency.com.
At Outperform, we transcend traditional boundaries. Our holistic partnership seamlessly combines cutting-edge platform expertise with unique business and financial reporting, propelling your business to unprecedented heights, and revolutionizing businesses through cutting-edge performance marketing.
$30,000,000
2025
24 months
Challenge
A $30M/year account for a large footwear and apparel US retailer operating with an oversimplified paid search and shopping structure — campaigns segmented purely by price range across 50K+ SKUs. This limited granular control over budget allocation, product prioritisation, and keyword targeting, resulting in missed revenue opportunities and suboptimal ROAS performance.
Solution
Restructured Shopping & PMax with brand- and product-type-specific campaigns, plus dedicated layers for new arrivals, restocked items, underperforming SKUs, and emerging brands. Feed enhanced with stock levels, inventory velocity, and size-break data. Search rebuilt with non-trademark brand segmentation, generic non-brand campaigns, and competitive conquesting against rival retailers.
Result
Maintained consistent spend levels while delivering a 10% YoY revenue increase. ROAS improved from 5.9 to 6.5 — a 10% efficiency gain — driven by a more surgical account structure that unlocked granular control across a 50K+ SKU catalogue and positioned the brand competitively across the full search funnel.






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