Modo25

Challenge

Modo25 were approached by Great Rail Journeys in early 2024 with the idea of migrating another satellite website - Rail Discoveries into https://www.greatrail.com/. The reasoning behind this was less management of both website and tours as well as good a combined website help improve domain authority, traffic, bookings and revenue for the business.

Solution

An initial scope of work was conducted in month 1 reviewing the total number of keywords which Rail Discoveries ranked for, those keywords which Great Rail also competed on & those where the keyword gap needed to be closed. The CRO & UX team also ran a website analysis report to review if the same traffic was required. Would it convert as well as previously? This was delivered to the Great Rail Team showing the risks and benefits to potentially migrating the 2 websites.

Result

The result was a through review of the Rail Discoveries website on the back of the keyword research to confirm which products, pages and assets should be moved across. Since website migration, there has been 48% increase in traffic to the website, a 135% increase in website conversions since all products have been moved across an no drops in website engagement on both existing tours or new products that have been added during migration.

Challenge

Sigma Sports approached Modo25 in May 2023 with the challenge of helping to support Organic Search & Google Ads performance specifically to improve performance in Q4 2023. Modo25 conducted both quantitative and qualitative research into the Sigma Sports website to understand pain points throughout the customer journey. Through this, a testing roadmap was created which prioritised channel performance based on which part of the funnel the customer was at.

Solution

The solution was an implementation of an a/b testing tool on the Sigma Sports website. The Modo25 team, then created high-fidelity wireframes of product pages, collection pages, navigations & checkouts to display how the website could be improved. These were then strategically a/b tested over 18 months with each test specifically focused on improving conversion rate, revenue, average order value and softer metrics such as bounce rate.

Result

Both teams together achieved a fantastic 85% win rate over the testing period together, helping to create six-figure additional revenue for Sigma Sports. Desktop conversion rate stands 22% higher in 2024 then in 2023 due to meticulous experimentation. Modo25 also supported Sigma with a/b testing of additional software on the website, specifically around product recommendations. Utilising AI, the new product recommendation tool helped to improve revenues by up to 7% overall.

Challenge

Go2Africa approached Modo25 with the challenge of helping support the SEO efforts of the internal team in early 2023 in the hope of supporting the website in the run into summer 2023. As the travel industry is a competitive market, it was important to get outreach out at the correct time, which was useful to journalist but also still caught the eye of customers. Subsequently 3 strategies were recommended by the team.

Solution

Modo25 conducted 3 pieces of research on the Go2Africa website. This included a brand mentions & broken link audit, looking to reclaim/gain any outstanding links across the internet. A organic outreach campaign, focused towards hero and core content personalised to top tier nationals and website with a DA of 50 or above. Finally a tactical link building strategy, helping to underpin the whole campaign. This was focused towards 10-50 DA websites. Helping to promote content across the website.

Result

Over the 3-month campaign Go2Africa saw over 60 pieces of coverage, on websites such as The Huffpost, Selling Travel, The Luxury Report & Travel Mole. This coverage accounted for 58 follow links to the website, helping to improve domain authority by 4.4% from 45 to 47.